Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
ICTWEB413 Mapping and Delivery Guide
Optimise search engines
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | ICTWEB413 - Optimise search engines |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to create and implement, good internet-marketing practices using search engine optimisation (SEO) techniques, including introducing web pages to search engines, and monitoring search engine performance.It applies to individuals who make recommendations and monitor keyword enhancements, search engine marketing (SEM) and social network marketing (SNM).No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in website technologies field of work, and include access to the: website files file transfer protocol (FTP) internet profiling tools social network marketing logins. Assessors must satisfy NVR/AQTF assessor requirements. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Analyse internet-marketing requirements |
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Element: Prepare an internet marketing strategy report |
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Element: Implement the SEO strategy |
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Element: Review the SEO |
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Element: Prepare a client SEO result report |
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